Inspired by Henry’s pioneering spirit, a 21st-century pioneer — Ben Brueshoff — conceived a brilliant way to repurpose the hearts of sugar beets and create a premium vodka. From generations of Midwest family farmers to the cooperative where the harvest is gathered, we proudly distill this sugar beet bounty down to its purest essence and reveal it in a beautiful sipping experience made for sharing. Bet will be sampled in the store today.